With experience in testing the new wave of GLP based diabetes pharmacology, Prof. Malik has been at the forefront of the biggest pharmacological weight-loss drug breakthrough ever. Through his ongoing patient practice alongside his academic career, Prof. Malik brings to obi coach a deep-rooted understanding and perspective of diabetic patient care and management in the context of both practice and clinical trials. Prof Malik was appointed as Professor of Medicine at Weill Cornell Medical College in Qatar and New York in 2014 and retains a position as Honorary Professor of Medicine and Consultant Physician in Manchester. His research focuses on the pathogenesis, assessment and treatment of diabetic neuropathy and cardiomyopathy. He was called to provide expert advice to NICE on diabetic gastroparesis and painful diabetic neuropathy in 2014. He was the President of Neurodiab (the diabetic neuropathy study group of the EASD) from 2009-2012 and is an associate editor for Diabetic Medicine (2006 to present). Professor Malik is also on the Juvenile Diabetes Research Foundation Complications and Clinical Investigation Research Committee (2005-present) and served on the MRC Clinical Translational research panel from 2012-2014.
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Robert combines both his business experience and strategic understanding of healthcare delivery and in particular value-based care systems to enrich both decision making and development of the obi coach service delivery model. A seasoned Healthcare Director and Chartered Professional Engineer, boasting 30 years of expertise in healthcare strategy and implementation. With qualifications in Technology Management, Prince 2, PMP, and MoR, Robert has led diverse projects in the Middle East and UK. Notably, he spearheaded Qatar's National Health Strategy, managed transformation programs, and facilitated private sector involvement in the UK NHS. Skilled in strategy, program management, operations, informatics, business processes, and leadership, Robert excels in fostering stakeholder relationships and driving change. His specialties include Programme and Project Management, Healthcare IT, Business Transformation, and Strategy.
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The subtleties of cultural difference and how it can impact healthcare delivery is the focus of Dr. Khan. His objective is to develop an equally resonating product combined with a market positioning that has potential to cut across geographical boundaries. Dr. Khan is an experienced Health Strategy and Service Redesign specialist with a clinical background, excellent leadership skills and a broad range of work experience in the healthcare sector in the UK and in the Arab Gulf region. Engaged in healthcare consultancy in recent years, Dr. Khan possesses a strong comparative understanding of healthcare delivery in different markets. He is equipped through his insight on the potential cross-cultural challenges and learning outcomes gained through his work on implementation strategies including digital healthcare solutions as well as traditional clinical consultation based patient care models.
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With over 20 years of experience in the field of User Centred Design, Emdad brings a wealth of experience and expertise to enable obi coach to become a major disruptor in the field of Health and Fitness. With his primary focus being ‘the user experience’, Emdad leads User Centred Design to understand the customer’s needs through research and crafting an experience that satisfies both the customer and business needs, to create the perfect harmony that creates a product that delights. Emdad has worked across the board with global multinationals, start-ups and government agencies to enable them to close the gap between them and their users. He is a published author with his book ‘What is UX?’ a head judge at the prestigious UK Customer Experience Awards and a lecturer in User Centred Design.
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With innovative research on AI anthropomorphism and user-AI relationships, Dr. Alabed has been at the forefront of understanding how humans meaningfully engage with AI systems. Through her research and practical applications, Dr. Alabed brings to Obi Coach a deep-rooted understanding of what drives user engagement with AI technology. Notably, her research has informed public policy on AI implementation and advanced understanding of digital wellbeing through AI interactions. Her expertise in digital consumer behaviour and cross-cultural implementation, spanning Lebanon, the UK, and Qatar, provides Obi Coach with valuable insights for developing culturally sensitive AI solutions that resonate across diverse markets, ensuring users remain motivated on their health journey
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