Understand your eating choices. Build healthier habits that last.

Transformation Pathway

Don’t wait another day to start your transformation.

7 DAY SNAP CHALLENGE

7 DAYS TO BREAK THE CYCLE. BUILD MOMENTUM. CREATE CHANGE

  • UNDERSTAND HABITS
  • BECOME SELF-AWARE
  • SET GOALS

21 DAY HABIT RESET

RESET YOUR HABITS. REFOCUS YOUR MIND. RECLAIM YOUR LIFE

  • BUILD BETTER HABITS
  • STRENGTHEN YOUR MIND
  • TRANSFORM YOUR LIFE
Community

Not ready to start? Join here.

Change is easier when you’re not doing it alone.
Our Reddit space bridges the gap between learning and real life. Keep moving forward with others who are committed to lasting change..

 
- Loved by our community.

WHY obi coach

We are fundamentally different.

Our Coaching Philosophy is a human led, AI powered approach that is suited to the way we live in today’s world. We call this the RAR Methodology which is a science-based behaviour change approach focusing on Reflection-Awareness-Response (RAR). We equip you with a personalised toolkit for the rest of your life leading to diet management success and longevity.  

Unlock Awareness 

 Identify Triggers 

Shape Responses

  • TRADITIONAL DIETING
  • Focus on calories
  • Generic meal plan
  • Short-term motivation
  • One-size-fits-all
  • Low long-term success
  • OBI COACH
  • Focus on behaviour
  • Personalised coaching
  • Long-term motivation
  • Human + AI intelligence
  • Sustainable results
Coaches

Find expert advice.

Science-backed coaching that helps you build behaviours that actually stick.
Gain access to a network of coaches around the globe. From emotional eating to menopausal diets, connect with experts who can support you every step of the way.

Coach Rachel

Weight change, strength and conditioning, circuits & HIIT

Coach Mahrukh

Weight loss, meal planning, fitness, chronic condition management

Coach Bhavin

Weight management, active lifestyle, mindset coaching

Coach Ola

Weight loss, diet planning, emotion management

HOPE IN YOUR POCKET

Connect and share food with your coach.

Your coach and our simple tools will help you navigate the complexities of balanced eating choices encouraging sustainable habits and mindset shifts.


Start your personalised data driven coaching, giving you control and balance with eating choices.


Download for free on iOS or Android.


Stay motivated with
real-time nutrition data.

Find out how many calories and macro / micro nutrients are in the food you eat.

Keep track of your food and mood.

Use the AI powered food image recognition tool. Snap away to track and monitor your nutrition.

Connect with expert coaches.

Connect with coaches and share lifestyle data to make better choices.

STAY IN THE LOOP

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